![]() Time will tell if this rolls out, but it’s definitely a big heads-up if featured snippets are important for you. But on the other hand, the site that used to be featured could get much less traffic. And it provides a greater opportunity for the other sites to gain more traffic from the query. On the one hand, this can be great for users who want to gain a more rounded answer. There were up to five different sources in the featured snippet and the label of the SERP feature was “From the web”. Google was replacing a single listing with multiple listings. That’s one of the tests we saw running recently. What if there were several sources featured? Sure, some featured snippets can reveal the answer, but based on helping many different clients across verticals, I’ve found that featured snippets can drive massive amounts of traffic when the page, article, or post is covering a topic in detail.īut that’s when there’s only one listing featured. Any time Google provides a special SERP treatment that separates your listing from the pack, you can end up receiving a ton of clicks. If you want to jump to a certain feature or test, here’s a quick table of contents:įeatured snippets can be very powerful for site owners. Note, these aren’t the only tests we’ve seen run recently, but they are some of the most interesting (and recent) that I have come across! Let’s jump in. My presentation contains various tests and new SERP features that could signal what’s to come in the future for SEOs in Search and Discover. I received a lot of positive feedback about the presentation, so I decided to write a post covering my slides. ![]() Both were great sessions.Īnd wedged in between those two sessions, I presented some of the latest Search experiments that Google is testing in the wild. In addition, Google’s Danny Sullivan presented an “update on updates” and Barry Schwartz interviewed Lily Ray and Romain Damery from Amsive Digital about overcoming challenges with agency SEO. I had a great time speaking with a number of SEOs from across companies about the latest in Search, as well as several Googlers. On Monday I had the opportunity to present at the Google SEO Meetup in New York City, which was set up by Google’s Daniel Waisberg. This post is based on my presentation at the Google SEO Meetup in New York City in June of 2022.
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